Camel toe
Gusset construction and front-panel geometry, not a thicker fabric and crossed fingers.
Leggings and tops for women who train seriously and are tired of being sold claims nobody has ever measured. Every claim we make will be published, tested, and guaranteed in writing.
Keep me postedWhat we are fixing
None of them are mysteries. They are the predictable result of the wrong fabric, the wrong seam, and a waistband designed to look good on a hanger rather than survive a squat. We are engineering each one out, and then measuring whether we did.
Gusset construction and front-panel geometry, not a thicker fabric and crossed fingers.
Seam placement and bonded panels where stitching would otherwise print through.
Opacity measured under stretch, not held up to a window in the changing room.
A waistband that holds its position through a session, and still holds it after fifty washes.
Fabric that moves moisture and recovers its shape instead of going slack and grey.
How we prove it
Activewear marketing runs on adjectives. We would rather hand you the test report and let you decide — the standard of evidence expected in an industry where a product failure is not an inconvenience.
Pilling, opacity, colourfastness and stretch recovery — tested to recognised ISO methods and published, not summarised.
Seams and waistband, covered for two years. If it fails in normal training, that is our problem and not yours.
You will know which European mill wove the fabric and which factory made the garment.
Who is behind it
IVA MOVE is founded by Ivana Grgić in Nijmegen. For the past nine years her work in automotive quality has been the management system behind the product — the controls that catch a problem before it ships, and the discipline of treating a customer complaint as a fault in the system rather than bad luck.
Activewear is one of the few categories where that would count as unusual. We think it should be the baseline.
Our first order is small and we know it. We would rather build something that survives being measured than something that sells on a photograph.
Launch is planned for autumn 2027. Mills, manufacturers and press are welcome to get in touch at any point before then.